SEO Starter Guide: The Basics Google Search Central Documentation

For instance, Perplexity now processes over 400 million search queries per month. Meta tags do a double job of communicating page content to the search crawlers – essential for indexing + rankings – and driving user clicks from SERPs. To deliver an impeccable user experience, Google created a set of compliance metrics for websites, called Core Web Vitals.

• There are advanced tools available, but for starters, you need to make sure these free analytics tools are set up on your website.
• And if you’re selling a product, it wants to know that you’re legitimate.
• By doing so it can boost rankings on SERPs greatly while enhancing user satisfaction at the same time.
• This can be a surprising first step for many people, but I will explain below why this should be your starting point.

SEO for HVAC Companies: How to Boost Your Rankings in 2025

And when people land on their articles, they become aware of Calm’s meditation app. If we dissect a bit further, we can see that they rank for a lot of pain points keywords. Like, it’s never been more relevant with the rise of AI-generated slop and the rise of AI search with ChatGPT and Perplexity. Once claimed, the information you add to your business profile can show up in Google’s search results and in Google Maps. Then follow the steps in the resource below to update these posts.

Click on the “Competitors” tab, and you’ll get a list of competitors for your chosen URL. Instead, use the SEO tactic of researching your competitors’ best-performing pages. To find what’s already working for them and create something better or similar. Building Links – Actively pursuing link-building opportunities can significantly enhance your backlink profile. Here is a quote from Gary Illyes (Google Employee), who mentioned the effectiveness of brand mentions several times.

Take note of everything you see, including the terms suggested after you type in your head term. In this post, we’ll explain an SEO strategy and how BHS Links you can create your own to help you meet your content marketing goals. Here‘s a list of 13 advanced SEO techniques you can use to boost your site‘s organic rankings and traffic.

Incorporate Personal Experiences Into Your Content

If you’d like to keep your keywords in a spreadsheet, click “Export” and select your preferred format. Click “+Add to keyword list” and give your list a name (optional). Many hosting providers offer free SSL certificates with their plans, making it easy to add this layer of security to your website.

Sometimes your window is small, and you’re forced to build for a distinct — or tiny — opportunity. Maybe you don’t have time for a proper large-scale strategy at all; a tactic or two might be all you can do to carry in a win. Don’t misrepresent what you’re trying to build as an SEO campaign. Generally, non-marketing folks share content that resonates with them.

From keyword research to technical SEO to link building, we’ll talk about how you can supercharge your SEO strategy across the board. By improving the on-page SEO for your content, you can increase your keyword rankings in Google because the search engine crawler will understand which queries to match your pages with. Here’s a list of the top SEO strategy templates you can use to improve your search engine optimization. Each SEO action plan is free to download and use for your own website. Learn how to boost Google search rankings by using first-party data, zero-party data, and automated audience insights in your content strategy. Keywords are phrases that are commonly searched for on Google, Bing, etc. and they are a crucial part of determining your website’s rankings.

Reduce duplicate content

As you build relationships with reporters and publications, you open new opportunities for the acquisition of organic backlinks from high-quality websites. When it comes to SEO and public relations, you can seed relevant keywords within PR placements to help them show up for branded searches. As a result, SEO fuels better online performance and ROI from PR wins. SEO can strengthen your online reputation, reduce paid search spend, boost PR efforts, inform social media strategy, and provide content for email blasts.

In my experience, most people use the “Publish and Pray” approach to SEO and content marketing. In other words, they publish a piece of content… and hope that people share it. And you can check your content against that list to make sure you’re using those same terms in your article. This tool scrapes Google’s top 30 results to uncover terms that show up most often in top-ranking content.